Tony Tezak Says…….


Why do you need to build a list

Hi All,

Let me introduce myself I am Mike Paetzold and some know me as the Old Bald Guy. I will be traveling through the blogosphere for the next two months and this is the first stop on The Old Bald Guy Blog Tour.

I am an avid blogger and have taught classes in conferences, teleseminars and webinars on a variety of topics having to do with working online from home.

This week I will be discussing list building here on Tonys blog and look forward to your questions as this series goes forward. Special thanks to Tony for allowing me to visit.

Now lets get down to business. List building is one of the best ways to build your business.Today we will discuss some of the reasons why.

1. Most sales are made after the first contact. If you do not have a way to bring people back to your site (even if it is an affiliate site) the odds of you making a sale are in the slim to none category.

Yes occasionally you get lucky but if you are paying for traffic (and all traffic is paid for whether with your time or your money) then you want to do everything you can to improve your return.

2. A list of people that know, like and trust you will be much more likely to buy from you. As Jeffrey Gitomer says

All things being equal people want to do business with their friends. And all things NOT being equal people still want to do business with their friends

Having a list and talking with people regularly allows you to be that friend. I know for a fact there are readers of this blog that will wait to see if Tony is promoting something to buy from him.

It is not because he is the best salesperson or best looking person (I know because we have met in person but then neither am I 😉 ) it is because he has become a friend. Regular dialog with your list can help you build that friendship.

3. Research – One of the biggest mistakes you can make is not offering what people want to buy. Notice I said WANT not NEED. Having a list allows you to ask people what they want. I run numerous surveys on my marketing blog at a href= target=_blankMike Paetzold Recommends/a because I learned the hard way that even though people need something they wont pay for it unless they want it.

Having a list of people that have a relationship with you and finding out exactly what they want will save you lots of time and frustration. Every item that I created that did not sell well the reason was never that people did not need it. They just did not want it enough to pay for it.

So there are 3 good reasons why you need a list. Here is the biggest one though. I just told you about doing surveys with my list quite often. Every time I have asked the question  are people making money and how many subscribers do they have the results always come in the same way.

Amazingly 53% had made no money and 53% did not have a list of at least 500 people. As the percentage changes slightly every time I have run the survey the number of people without at least 500 subscribers and the number of people who had not made money was virtually the same.

Coincidence? I doubt it so this week we will work on getting you started building your list.

One last thing before I sign off for the day. Knowledge without action is absolutely worthless. So make sure you apply what you learn.

About the author

Mike Paetzold has been online since 2000 and runs numerous blogs. Currently you can find out what he is up to at Mike Paetzold Recommends.

You can also find out and keep current with WordPress at his blog WordPress Made Easy.

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4 Responses to “Why do you need to build a list”

  1. 1
    Joel Osborne Says:

    Great to see you here Mike!

    Thank you for talking about one of the most important aspects to having a business online. I think too many people don’t realize just how important a list is, so I hope your posts here help to change that.
    [rq=1140140,0,blog][/rq]Blog World Tour – Become A Blog Star!

  2. 2
    Alex Newell Says:

    Everybody says they want more traffic, but having your own list is like having MUCH MORE traffic because you can send them to a webpage just by sending an email.

    Interesting to read about the 53% correlation between not having a list and not having any money!

  3. 3
    Enticing people to subscribe | Traffic Exchange Gold Says:

    […] Why do you need to build a list (2) […]

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