The number of fly-by-night, ill managed, nondelivery of hits traffic exchanges is hitting a raw nerve with a group of owners with well managed traffic exchanges. Rightfully so, these good owners see a growing damage done by these poorly managed exchanges to the reputation of traffic exchanges as an effective advertising medium.
Jon Olson started the discussion in his SWAT Traffic Exchange conference room. All upgraded member of SWAT traffic exchange have access to the room. Jon continued the discussion in his newsletter, HitExchangeNews.
Micahel Coursey, the owner of HelpHits and MajorLeagueHits traffic exchanges, went into some detail in an email to his members. The email gives some good advice on how to choose which exchanges to use. It is quoted in part below.
“If you are wondering whether or not to spend a lot of time surfing
at an exchange, here is my short list of things to consider:
- Size of membership- more members mean more people to see your
opportunity, therefore, more potential customers.
- Membership growth- this is a measure of how well the exchange is
doing to attract a larger audience for you to advertise to!
- Site design- While not a complete measure of how well a site can do
for you, it shows that the ownership is willing to invest money into
their business and make the site attractive and appealing. A good
site design is an indicator that the owner is in it for business and
not a hobby, therefore, they are more likely to provide you a good
- Take the 7-day test- This is MY litmus test to determine if an
exchange is delivering traffic in any quantity I might consider good.
Surf the site until you have built up 100 HITS (note that 1 credit
does not always equal 1 hit at every exchange). Assign all of those
hits to 1 URL. If you come back in 7 days and all of those hits have
not been delivered, I HIGHLY recommend you take your business somewhere
else. 100 hits in 7 days is about 14 hits per day. You can`t build
any kind of business with traffic flow that low unless it is LASER-TARGETED.”
I might even add a comment about a petpeeve of mine. Many traffic exchange downline builders contain traffic exchanges that I consider to be less then desirable. I would urge all owners to review their downline builder and really take a hard look at the exchanges they contain. If a traffic exchange is not delivering 100 hits a week, DELETE IT!
I encourage you to leave you comments. More to come!